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Example:
Company ABC is an emerging company offering a simple line of widgets for sale over the internet. They accept orders over the internet via a simple order form but must call to confirm over the phone and collect payment information. Their primary order confirmation is via fax.
After careful analysis, Company ABC implements the following solution.
Orders are still taken via the internet but from a more detailed, secured order form that also collects payment information (unless the customer is an established account). Once the customer clicks SUBMIT, the order is automatically entered into the database adjusting available stock levels. The packing slip is printed for the stock person working that day and the customer gets an immediate confirmation that the order has been submitted.
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